Electronic Arts (PopCap) Plants vs Zombies In-Game Integration

We partnered with Cheetos (one of our top-tier advertising partnerships) to create two new characters in Plants vs Zombies: Garden Warfare. Players were to purchase specially marked brands of Cheetos which were exclusive to Target and were to redeem a code online to enable them access to the downloadable content.

While companies have inserted their brands in video games before, this project represents a more integrated approach than is typical. The differentiating factor here is that we worked with Cheetos to create wholly original characters that both lived up to Chester’s persona and fit seamlessly within the existing PvZ ecosystem.